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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Here are 18 different sources of online revenue that propel my business. Would these sources work for you and your business?

Creating a new social network is a perilous proposition but Amazon Spark may beat the odds. What marketers need to know about this new entry.

Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.

Social media engagement is among the most popular marketing metrics. This post shows you why it may not be an indicator of business success.

For years corporate storytelling was all the rage. But with the failure of some of the industry’s most iconic successes, it’s time to re-visit the strategy.

Sales strategy expert Anthony Iannorino shares his personal story of how he became known as one of the world’s premier sales consultants

[podcast_player] By Mark Schaefer Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media

Technology is great but sometimes it moves us away from the human, vulnerable connection our customers crave. Sometimes you need to be hugged by a brand.

Do your current metrics do the job, or are new analytics needed to help connect the dots between all customer touch points and cater to the NEW consumer?

There are two content marketing camps. Should your content generate leads or relationships? A discussion of both views.

Research shows Content engagement is disconnected from brand goals like reach and resonance. What’s next?

Chad Pollitt explains how the sales funnel we’ve all known is still relevant and not dead as some experts would lead you to believe.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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