Rise Above the Noise.
Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
In this revised and expanded version of a marketing classic, Mark Schaefer takes his beloved book Social Media Explained to a new level.
Snap may not make it as an independent company, but its “nostalgia imprint” is the key to understanding the long-term value of Snapchat.
The world is changing rapidly. Here is your guide to profound digital marketing trends to follow and help you remain relevant in the next few years.
Is Facebook evil? A Facebook insider called foul on the company’s efforts to use neuroscience to manipulate emotions and even our addictions.
Snapchat appears to be in panic mode with a tumbling stock price and a strategy in disarray. This post explores why Snapchat is Wall Street’s new Twitter.
Ignoring the cool kids seems to be a trend that is undermining business success. Marketing truth is not in the dashboards. It’s with your best customers.
Creating a new social network is a perilous proposition but Amazon Spark may beat the odds. What marketers need to know about this new entry.
Mark Schaefer provides some personal highlights from SXSW 2017, including observations on chatbots, new media and angry artificial intelligence.
What is the next big thing? There are no fewer than 10 of them! Here are the mega-trends re-writing the rules of marketing.
It may seem like change has come quickly but the pace has been glacial compared to what is ahead. Welcome to protopia where change is continuous.
The newsfeed evolution means publishers are being forced to turn over content for free or become irrelevant. Here are strategies from top content publishers
Snapchat announced it’s releasing a spectacle-based camera and re-imagining itself as a camera company. Smart move or big stretch? Will Snapchat snap?
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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