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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

It’s a struggle to determine the best social media channel. But maybe that’s not the issue.

Web3, metaverse, content shock and the future of content marketing.

Watch each social media platform closely and you’ll see a predictable pattern emerge.

Snapchat has made all the right moves. Until now.

New research reveals some surprising social media trends. Mark Schaefer and Brooke Sellas dissect new trends on The Marketing Companion.

Winning the war for attention is every marketer’s job, and the subject of Mark Schaefer’s speech at #SMMW20

TikTok is on a roll but is it right for you and your business? This post presents an analysis with five solid business considerations.

Video everywhere is a new social strategy from Gatorade discussed on the Marketing Companion podcast.

The notion of breaking up big tech is picking up political momentum but it won’t work because deep down, people like things as they are.

Marketing research is in jeopardy. A WSJ report says that people won’t respond to polls any more. What are the implications for our businesses when we can’t count on marketing research?

Advertisers are getting squeezed on all sides. Traditional ads are going away, digital ads are skyrocketing in price. What’s the solution?

The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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