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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

If you’re trying to develop social media content, your success might depend on your personality type. Here is a guide to help you get started.

Not all content is equal. Why “rich content” needs to be the centerpiece of your social media strategy
Here is an inside view of the strategy behind the content and the role of each platform in a comprehensive plan.

This features two amazing resources for social media marketing measurement: a downloadable slide presentation and a discussion with a metrics expert

The difference between being ignored and being a success might lie with your social proof. Here are 10 ideas to make this work for you!
It can be a challenge finding a way to promote your content without appearing spammy. Here are 10 actionable ideas from the new book The Content Code

There is no economic value to your content unless it gets shared. Here are 10 ideas to improve the content sharing on your site.

What are the most important social media platforms for business? If you want to attract an actionable audience for the least amount of effort, this post is your guide the best social media platforms.

Mark Schaefer and Tom Webster dissect the latest marketing trends including including Google Glass and under-used social media platforms
Having the courage to start and sustain a blog is a major hurdle for many people. Here are five ideas to help you become a more confident blogger
Assessment of a new app to help make creative business presentations
Social media marketing success does not have to be overwhelming. In fact, we can look back 1,000 years to discover the Medieval secrets to success!
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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