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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

In this keynote speech, Mark Schaefer explains that overcoming issues with social media ROI, resources and reach are the keys to reaching higher.
Deleting blog posts forced me to figure out what has changed on my blog and why.

Writing headlines that are both SEO-friendly and “social sexy” is difficult. Here’s a hack from Mael Roth to double your headline power!
The direction of inbound leads is turning outward as the Facebook content strategy requires content on their site.

I went too fast and I delivered my first major blogging screw up today!
Conforming to search standards is putting us in a creative box. But there are some times it makes sense to ignore Google.
This is arguably the most difficult time to be in marketing. We need new marketing truths to work through information density.
The future of public relations is strong due to three advances in content marketing
Ad blocking seems to have the advertising industry in crisis but there doesn’t seem to be a unified plan to do anything about it. Why?
Seth Godin says Google is making the Internet stupid. But these soul-grabbing brands prove otherwise.

Digital marketing expert Lee Odden discusses new approaches to SEO, content marketing and earned media for marketing in 2015

A new way to think about SEO and content. SEO strategy may be dependent on content type.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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