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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

In this revised and expanded version of a marketing classic, Mark Schaefer takes his beloved book Social Media Explained to a new level.

With the possibilities that search engines and social networks offer for micro-audiences, why not use them? Think twice, claims the author.

Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!

Creating an online course is a legitimate and popular option for internet monetization. Is it right for you? Go through this checklist to find out.

With the pressure to perform and build influence on the web, many people are buying fake followers, likes and comments. But in the end, true influence will win.

Here are 18 different sources of online revenue that propel my business. Would these sources work for you and your business?

Social media engagement is among the most popular marketing metrics. This post shows you why it may not be an indicator of business success.

One of the world’s leading content channels just had a big layoff, a symbol of the massive shifts in content monetization realities

Influence marketing is taking off like a rocket. This article explains why screenshots may be the key to influence marketing measurement

We may be moving inexorably toward an ad-free world. Where are those marketing budgets going to go? Here’s one possible answer.

Is the average attention span shorter today? Perhaps but there is still plenty of evidence to suggest that people are still consuming big blogs

The newsfeed evolution means publishers are being forced to turn over content for free or become irrelevant. Here are strategies from top content publishers
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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