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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
2011 will be a year when many marketing professionals hit the social media re-set button. After climbing aboard the “engagement train” for fear of being
One possible answer: The Enterprise. No, no. Not the Star Trek kind of Enterprise (although that would be pretty cool). I mean using social
Measurement and ROI are constant themes in the social media world. How do you PROVE the value of Twitter? Like most questions in business, the
I am so proud and happy to shine a spotlight on Rebecca Denison in today’s Community Week post. She was one of the first true
If you’ve read {grow} with any consistency you’ll recognize Jon Buscall as one of the most vibrant intellectual voices in our community. Today Jon tackles
Well, I’ve written two recent posts on why people DON’T comment on blogs — one about re-defining engagement, and one with feedback on why people
In all of the posts I’ve read about social media measurement, very few address the possible role of qualitative research — measuring when you don’t have data —
There is an argument around the blogosphere that is DRIVING ME CRAZY. When it turns to the topic of measurement and social media marketing, many “authorities” flippantly
For the last two months I have been eagerly anticipating the results of Dr. Ben Hanna’s Business.com 2009 survey of corporate social media utilization. Why is
The GE Social Media Team: Gary Sheffer, Jen Walsh, Sean Gannon, Lisa Lanspery, Mike Eisenreich, Megan Parker and Vivek Kemp A few weeks ago I

These five social media myths must stop now!
A few months back I did a fun interview with Susan Wassel, the social media voice for Sharpie pens. Susan made me a believer. If
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