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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
What’s the ROI of social media? Yes we need to measure, but are you ROI-ing your way into disaster?
Social media platforms are multiplying and they all depend on one thing — advertising. This creates unprecedented opportunities for marketers.
Social media measurement cannot be conducted in a vacuum. You must consider the context of the organization’s goals, budget and culture.
Several social media celebrities seem to be recommending that measuring social media efforts is unnecessary. It’s time for a smackdown.
The business benefits of blogging are well-known but there might be even more intangible rewards that can benefit your business. Here are 25 ideas!
Pinterest is a hot social network and this post shows how it can create concrete business benefits.
We’ve tossed around a lot of ideas on {grow} about how technology is impacting our lives, but I’m also really interested in how it is
In a blog post almost two years ago about the best business idea for social media marketing, I made a prediction that I think stands up.
I woke up Thursday morning to a shocking development. My ego had been knocked down 60 pegs. On the right hand column of this blog

Many people dream of writing their own book and luckly today you don’t need an agent or contact to experience success. How do you self-publish your book?
I am going to go on a rant. But first, while I still have my composure, allow me to tell you a short, yet relevant,
Optimism about the economy and the use of social media pervade a new report called the Small Business Success Index, a survey sponsored by Network
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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