Receive my best posts on marketing and strategy, delivered to your inbox, free with no strings attached!
You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
By Gregory Pouy, {grow} Community Member When I was asked to write the piece about Twitter, I wondered what personal insight I could share about

Sometimes the return on your social media investment comes to you in the strangest ways. Here is the ROI of Twitter explained

By Eric Wittlake, {grow} Contributing Columnist New research says that 8 in 10 CEOs don’t trust marketing. As a marketer, that stings. Sadly, the CEO

Pressure for profits will force Facebook to use our private information in radical new ways. Privacy issues for Facebook
Most companies overlook the basic drivers of the economics of social media networking. Here are five things to look for.
By Rob Petersen, {grow} Community Member Only 8 percent of companies say they can determine Return on Investment (ROI) from their social media spending (source:
Ad agencies have been slow to adopt to a real-time social media world. Here is the reason why.
Is Klout the new SAT score? Should social influence scores be used in the hiring process? This corporate leader says “yes.”
Unsure how to implement KPI’s for your business? Rob Peterson will help you make sense of this over-used and often
Social Media Explained will get you up to speed on social media fundamentals fast!
Building relationships takes time and the payoff may be unknowable. That’s a problem when it comes to social media measurement.
New research shows companies investing heavily in social media but just 25 percent reporting a commensurate increase in revenues.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.