Rise Above the Noise.
Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
From time to time I have been pleased to feature the research of the University of Massachusetts Dartmouth Center for Marketing Research. They’ve uncovered some fascinating
Posting on Facebook is like getting an emotional boost
Optimism about the economy and the use of social media pervade a new report called the Small Business Success Index, a survey sponsored by Network
I’m going to take a few days off over the holidays to relax, do some writing, and reflect on my blog and my business. I
I’ve been asked about my perspective on Malcom Gladwell’s article, “Small change: Why the revolution will not be tweeted.” My take on it may surprise you …
Planning on using the social web to market to B2B decision-makers? According to just-released research from London’s Base One Group, you might consider the age
One of the most pervasive mantras of the social media hype circus is that it’s “all about the conversation” with your customers. But if you
I’ve been invited to be a presenter on an upcoming B2B Blogging webinar (announcement forthcoming!) so I’ve been studying many company blogs that I regard
A few years ago, I was in a graduate leadership program at Carnegie Mellon University and took a class from a talented educator and author
In all of the posts I’ve read about social media measurement, very few address the possible role of qualitative research — measuring when you don’t have data —
For the last two months I have been eagerly anticipating the results of Dr. Ben Hanna’s Business.com 2009 survey of corporate social media utilization. Why is
If you’re a brand trying to influence key business contacts through social media, it may not be happening during business hours … and it may
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