Receive my best posts on marketing and strategy, delivered to your inbox, free with no strings attached!
You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
This article deals about the sales power of controversy and authenticity of your online presence in today’s outrage culture.
Online reivews can make or break business. Here are the realities of reviews from a marketing point of view.
The future of public relations is strong due to three advances in content marketing

Digital marketing expert Lee Odden discusses new approaches to SEO, content marketing and earned media for marketing in 2015
5 Critical (and unique) considerations about PR measurement

The author used Twitter to get on a national television show as well as local PR. Case Study: How I got massive exposure through Twitter
Easy money from the influence marketing gravy train may jeopardize the core values that earn reader trust.
We are entering a world of increasing marketing complexity as information density explodes. Here are 10 strategies to break through.
Sarah Evans is a well-known PR innovator and her latest career iteration into brand journalism may signal a shift in how brands communicate.
Social Media Explained will get you up to speed on social media fundamentals fast!

Connecting with powerful bloggers is a smart strategy. Here are the six signs to help you identify truly authoritative blog
Is begging for backlinks really PR or content marketing? A different view.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.