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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

The art of self promotion is subtle, important and destructive if turned too high. A discussion about balance.

Marci Cornett shares how a wordsmith like herself fell in love with Voice of Customer research – and why you should too.

Brand apologies can make us cringe. Is there a way to apologize to customers that feels authentic and, well, human? Yes. Here’s how.

Mark Schaefer completed more than 120 book interviews in 10 weeks. Was it worth it?

Purpose-driven marketing is among the hottest topics right now and it is entering a new phase of urgency.

We sense that human-centered marketing is the right direction, but how does it show up in the world?

Strong, consistent corporate values provide a North Star to guide marketers through perilous times.

The most human commercial ever? Lessons for the new marketing era.

LinkedIn spam is proliferating. Facebook is imploding (again). We look at the state of digital marketing on The Marketing Companion.

How do you navigate business strategy now amid a world economic crisis? Straight talk from Mark Schaefer.

Small business marketing is poised to win against bigger companies and brands if they connect with the current consumer culture.

The most powerful branding strategy might be found in your own experiences and stories.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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