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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.
Do you need to be liked? That factor may be getting in the way of you becoming an effective content creator. Instead, focus on being respected

A lot of people advise to ignore social media haters. But that doesn’t mean it doesn’t hurt. Here is some real-world advice about dealing with the pain.

Client email can elicit joy, it can elicit rage. But here are three ways you can manage your emotions and use it to create new business value

The marketing world is one big selfie. Well. It is. Let me tell you why.

Marketers are constantly faced with change. These four tips for routines and processes can help deal with change and up your mental game.

When a janitor stole the show in a social media class, it suggests that there may be untapped resources for an organization’s digital transformation.

The hit TV series “Black Mirror” is more than entertaining. It teaches life lessons about marketing and a social media life.

Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy.

You can fake your way to social media celebrity but is that sustainable?

Research shows that being immersed in web activities might reduce our ability process information. The enigma of social media and critical thinking.

Many people are becoming numb to online hate speech. We need to see it for what it is and stop glorifying hate as a form of entertainment.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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