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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Gary Vaynerchuk is arguably the most successful entrepreneur on the social web. Here is the real secret to his success.
Most companies are naturally trying to create financial benefits through their content, but should they be aiming at something different?
Perhaps this is not a marketing revolution after all. Maybe there is something deeper going on here.

If you’re considering an enterprise social initiative for your company, here are seven aspects of employee adoption that you’ll need to think about upfront.

5 Creative lessons I’ve learned from my enemy

After an amazing week of announcements, changes Google+ may still be left to struggle behind Facebook

Here’s to the unremarkable. Endless “manifestos” about dreaming your way to success and adventure are creating a culture that believes you’re worthless.
Facebook is a spiral of envy where we compare our shiny best lives, resulting in overwhelming feelings of jealousy.
The biggest stumbling block to effective blogging may not be time or ideas. It might be having the confidence to make that leap and push “publish!”Five ways to be a more confident blogger
Is it possible to influence a huge social media following into taking action? An examination of the hazards of social influence.
Do the best companies make you think or feel? The author suggests feeling is what makes things happen.
Think Facebook is addictive? It is, and companies are just starting to figure out the value of that.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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