Rise Above the Noise.
Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Marketers are supposed to build a brand. But what does the field of marketing look like in an era of consumer brand resistance?
A new research report highlights the current state of B2B influencer marketing and includes six transformative industry trends.
Becoming an “influencer” today can mean prestige and big bucks. But when do you cross the influence line and destroy your reputation by becoming an advertisement?
When someone disagrees with an influencer, people can turn into social media piranhas. Clayton Carroll shares the how and why this happens.
YouTube’s most popular star PewDiePie got into hot water with videos that some interpreted as hate speech but his popularity soared. What’s going on here?
The KNOWN book by Mark Schaefer establishes a step-by-step guide to helping you establish a successful personal brand. Here are five critical lessons.
In an increasingly ad-free world, content marketing (and all of its iterations) seems like a viable option to break through and reach customers.
You don’t have to be a big deal to become an influencer. You can start small and build your brand with these seven steps.
You can fake your way to social media celebrity but is that sustainable?
In the online realm, title doesn’t matter, achievement doesn’t matter, wealth doesn’t matter. The key to building online influence is being known.
Sometimes bad reviews are a good thing. The weird truth of social proof!
There is probably no person who has lived through the ups and downs of personal branding on the web more than Chris Brogan. He shares his secrets.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.
