Rise Above the Noise.
Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Mark Schaefer reflects on what it takes to create a podcast, the ups and downs, and how to keep it running successfully for five years.
One of our favorite case studies of all time is the story of how Nike used epic content to win the World Cup buzz. Here is the inside story of how some of the biggest names in sports came together to launch a massive marketing victory.
Mark Schaefer and Tom Webster review some of their favorite recent marketing books on the latest Marketing Companion episode.
Facebook is facing down controversy after controversy but none of it seems to matter. Their profitability and user growth continues to rise. Will Facebook be a permanent fixture in our lives?
The business news has been dominated about companies pivoting to take s stand on social issues, and even political issues. Is it time for you to take a brand stand?
Getting people “addicted” to a product seems like an aspirational marketing goal but now it’s actually happening in some cases. Is marketing addiction the solution or the problem?
On this retro look at marketing over the past five years — Google Glass, Klout, Twitter and others — the Marketing Companion episode shows the pace of marketing is fast and getting faster!
How do you record remote interviews for your podcast? Here are a few podcast recording tools that can help you create great, reliable audio.
This annual research into new media trends is chock-full of insights and curiosities. Learn why you might need an audio strategy, the fastest tech segment right now, social media usage trends, wy YouTube means music, and more!
In this round-up post, Mark Schaefer shares nuggets about marketing, AI, podcasting and more from SXSW. Mastering personalized marketing means becoming a news stream native.
Social media marketing has been the hottest marketing concept for the last 10 years. Is it losing steam, or just taking off? Is social media marketing still a thing?
There is a consumer revolution afoot, perhaps enabled by Amazon. Does experiential marketing matter as much as it used to?
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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