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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

The KNOWN book by Mark Schaefer establishes a step-by-step guide to helping you establish a successful personal brand. Here are five critical lessons.

While some companies try to contain the employee online presence, Cisco sees it as a life skill. Is social media proficiency the new competitive advantage?

To stand out in a competitive and information-dense world, should we be focused on creating content, or providing experiences?

Sure, you can say whatever you want on social media. But are you aware of the long-term implications of politicizing your brand?

This might seem like strange advice but the best way to build your personal brand is to ignore SEO. To win today, originality rules.

Technology is great but sometimes it moves us away from the human, vulnerable connection our customers crave. Sometimes you need to be hugged by a brand.

Writing a book is a very difficult and time-consuming project. Here’s a progress report from the mid-way point in creating a book about becoming known today

You don’t have to be a big deal to become an influencer. You can start small and build your brand with these seven steps.

Why do so many people keep creating the same crap content over and over? One reason might be professional fear and intimidation.

Research shows that most people don’t read your content before they share it. Here’s why this may be the best news your business could receive.

In the online realm, title doesn’t matter, achievement doesn’t matter, wealth doesn’t matter. The key to building online influence is being known.

We live in an age when anybody can find their power, their influence, their voice, on the web. If you want to be a social media guru, go for it.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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