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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Competing for SEO dominance may be like junkyard dogs fighting over the same bone. Maybe there is another way to maneuver if you’re not the alpha dog.

Choosing a personal branding theme is essential on your journey to become known. That can be tricky if you have diverse interests and passions. These guidelines will help you.

It’s tempting to take a break from the frenzy of content creation, but as the author learned, content consistency is key. In fact, it’s more important that genius or having that big idea.

In a world of ever-growing complexity, focusing on these three words may provide effective direction to any marketing strategy.

The social media world obsesses over influencer lists that try to bestow power on a chosen few. Here’s why most of them very flawed and unfair.

Does every business need content, a website and Facebook presence? Sometimes there are bigger goals in life that be realized, even with no social media.

If you want to stand out in a noisy world, you might consider if there is an appropriate visual brand anchor to connect you to your audience.

Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!

Many marketers are “frozen”in their approach, basing strategies on tried-and-true ideas that worked three years ago. Here are some resources to help you modernize your marketing mindset!

I’ve learned some lessons from writing more than 2,000 blog posts. Here are a few surprises that may resonate with content creators.

Everyone has a personal brand, so why argue against it? Personal branding is part of our business world and it makes sense to be intentional about it.

It’s very simple. To win in the long term with content marketing, you need to show up. Content Marketing Consistency.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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