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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

It’s time to emerge from the echo chamber and view content marketing rationally. Does every business need content marketing?

If you’re trying to develop social media content, your success might depend on your personality type. Here is a guide to help you get started.

By 2020 there could be millions of self-driving cars on the roadways of the world. What are the implications for driverless cars and marketing?

We are rapidly moving toward an ad-free world. That’s why you need to take a new look at podcasts and advertising, as this new research suggests.

There are two content marketing camps. Should your content generate leads or relationships? A discussion of both views.
Blogging is an essential weapon in any job-hunter’s arsenal. Here’s why.

Not all content is equal. Why “rich content” needs to be the centerpiece of your social media strategy

A UCL research report shows how social media is changing the world in unexpected ways.

Influence marketing has become so popular is may be over-used or mis-used. To help sort it out, consider these practical applications of influence marketing
New research supporting Jay Baer’s new book “Hug Your Haters” sheds light on dramatic new insights on customer service

Content marketing is in ‘dark days,’ requiring fresh approaches to creativity. In fact, maybe your content marketing needs to be like a chalupa!

Not enough time to blog? Here are some great ideas guaranteed to cut your blogging time in half
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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