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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Digital marketing expert Lee Odden discusses new approaches to SEO, content marketing and earned media for marketing in 2015
5 Critical (and unique) considerations about PR measurement
Setting up a social media command center can be risky and expensive without thinking through some key strategic considerations
Multi-channel marketing has become omni-channel marketing as retailers look to provide a consistent and unified customer experience.
Social Media Explained will get you up to speed on social media fundamentals fast!
Social media progress is not moving fast enough for marketing pioneer Ted Rubin
At an IBM Partner event, CEO Ginni Rometty describes a strategy with social at the core
A rare insight into the future of social media’s evolution with Dell’s chief strategist

A wordcloud is meaningless unless you put in some work to dig deep into customer insights.

A review of some of the best social media management tools for companies looking for inexpensive yet effective options
Online customer reviews can make or break a business. Here’s a strategy to take control and thrive in this competitive environment.
It’s all about the conversation. Have you heard that a thousand times? It’s a ubiquitous mantra of the social web to the point where sometimes I think
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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