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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Social audio platforms like Clubhouse are taking off fast. There are challenges and opportunities for marketers.

Starting something new is risky but the odds of success can be improved by looking at strategy in a new light.

It’s easy to overthink marketing with all the overwhelming options out there. Here’s a case study to help you simplify!

MasterCard CMO Raja Rajamannar is stirring up the marketing world and he brings his vision to The Marketing Companion.

The pandemic has upended the world. Welcome to the Era of Unintended Consequences.

Gen Z trends are shaping commerce and culture. Here are 10 to consider.

The essential guiding question for your brand: Are you an expert, guide, or agent?


Instagram isn’t fluff. It’s you … or should be!

A rant … Marketing needs to be more than tricking a person to click on a link.

Shopping online has become a necessity so direct to consumer sales, which bypass traditional stores, have exploded. Marketers must keep up.

Content creation success requires a long-term mindset.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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