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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Understanding spending wave theory can help you determine the next big consumer trends

Short takes on the influencer trend, weird content marketing, and the glory of TikTok.

Strategy development used to mean months of research but today it might be being in the moment.

Are you different from your competitors? You have two options, and maybe only one.

I can’t sleep. Unexpected pandemic trends are showing up in the world in weird ways.

Watch each social media platform closely and you’ll see a predictable pattern emerge.

Audience intimidation is real and it can be scary. Mark Schaefer suggests you only have one option to defeat your fears!

Answering these two key business questions will unleash your strategic direction.

Asking this single question might be the key to bringing new lift to your marketing.

Online customer experience is the new word of mouth marketing. Is this part of your strategy?

Acting like a friend can be a foundational marketing strategy.

Influencer strategy must be re-imagined as young people emphasize celebrity over authority.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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