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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

The pandemic is driving new customer expectations for personalization and new opportunities for businesses

One of the most overlooked marketing obstacles when launching a new product is psychological switching costs. And today I have a personal story about condoms

We all want to stay relevant. Here are some ideas and some short takes from the world of marketing.

Online community is the most misunderstood concept in marketing. Here’s why.

Here are 10 conversation starters to re-energize your marketing department.

Influencers and retail stores will have a symbiotic new relationship according to this futurist.

How does branding work in a world where nobody sees your ads any more? The customer is the marketer.

“Begin with your why” is a popular consulting mantra, but not the best marketing strategy.


Consumer changes post-pandemic might dictate radical new marketing strategies.

The Tech Giant War is here and the battle will be fought over exclusive content — can your brand survive and thrive?

Could Live Commerce be the next big social media mega-trend?
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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