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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Meme marketing is a mainstream strategy with broad legal, creative, and operational challenges

Protecting your content from AI use and misuse is a major copyright issue, but a rational perspective suggests benefits for a businesses that allows AI bots to scrape content.

Word of mouth marketing can be enigmatic but critically important in the digital age

Can anybody achieve content success? There are so many ideas and frameworks out there, but are they actionable?

Don’t be overwhelmed by AI. This ChatGPT starter pack is a simple and fun way to start using AI today to optimize business operations.

The author ignored digital marketing basics for too long and is recommitted to a focus on subscribers as a key business metric.

Soon, we will all face a decision to cross the Milli Vanilli Line and give up a measure of authenticity to Artificial Intelligence

An AI marketing strategy is probably in the cards for most businesses. But where do you start? Mark Schaefer provides helpful tips for large and small businesses.

Business narrative is different from storytelling and using these fundamental techniques

The Marketing Companion podcast is ten years old with 2 million downloads. What are the lessons from this durable show?

Too many business leaders fall in love with a vision. But there is a time to abandon a strategy and listen to where the world wants to take you.

When 36 marketing experts come together to write a book, some amazing happens. In fact, this might be the most amazing marketing book ever!
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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