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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Home Depot abandoned its human-centered approach and is an undifferentiated warehouse store. The stoy of how the retailer lost its marketing mojo.
Is it time to come together? Mark Schaefer is considering a new live event. What are your thoughts?

With the proliferation of intelligent tools and an “always-on” customer, how is your brand (and marketing) preparing to engage with the connected consumer?

Naming a two-year book project in two words turned out to be the copywriting challenge of a lifetime.

This marketing manifesto summarizes key points in a human-centered approach to marketing.

The Best a Man Can Get ads are creating controversy for Gillette but there is strong marketing rationale behind the project. Meaning matters.

The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?

The idea that marketing must become more human seems trite at this point. But 2019 will be the most human year because the customers are demanding it.

We are entering the post-advertising, post-loyalty era and this one marketing mega-trend will lead us into the future.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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