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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

[podcast_player] On the latest episode of The Marketing Companion Brooke Sellas and I talk about a group of CEOs who have banded together and pledge

Companies intentionally taking customers to their breaking point? Can this be real? Believe it. Marketing is whacked out.

Jim Kukral uses Major League Baseball as an example of how we need to be unskippable to gain the attention of today’s consumers.

This industry is being disrupted through stories. Is it sustainable, and what does this strategy mean to you?

If you’re a fan of my book Marketing Rebellion: The Most Human Company Wins, you’ll know that I advocate a movement toward a human-centered approach

Woke washing is about to ruin true efforts to create meaningful marketing campaigns based on purpose.

To compete in a world where the customer is the marketer, focus on being the most human company in your niche. This case study shows you how.

To remain relevant, you have to disrupt yourself through a process of constant re-invention.

We are seeing the end of control show up in branding efforts everywhere. Here are three examples where customers are the marketers.

The future of marketing is here. A rebellion is brewing. Will you lead it or be a bystander? It’s time to awaken.

My writing was stale and salesy and then Mark Schaefer taught me how to lead with my heart and everything changed.

Many companies want to humanize their customer approach but first sort out personalized versus personal.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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