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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Consumer habits form when a reaction is triggered and then reinforced through repetition. Content can help.

Becoming a digital influencer doesn’t depend on how you look or even the followers you have. The secret lies in transmission.

The most human commercial ever? Lessons for the new marketing era.

Who is buying from you? A better question is, why are they bying from you?

Very exciting digital marketing statistics that will make you leap for joy.

Customer community is more than a mailing list. It might be the future of your company.

A parasocial relationship is powerful and emotional. How do you apply the idea to your business?

Some surprising business victories and a few short takes from the world of marketing.

The pandemic may make you panic but don’t enter the doom loop. A lesson from the king of bacon.

Two mega-trends point to nostalgia marketing as a possible business priority.

Content isn’t king and it hasn’t been for some time. There’s a new ruler in town.

There’s pressure for brands to embrace cause marketing. This can be hazardous unless you follow these 10 steps!
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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