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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Strategy development used to mean months of research but today it might be being in the moment.

Brand apologies can make us cringe. Is there a way to apologize to customers that feels authentic and, well, human? Yes. Here’s how.

Are you different from your competitors? You have two options, and maybe only one.

I can’t sleep. Unexpected pandemic trends are showing up in the world in weird ways.

Watch each social media platform closely and you’ll see a predictable pattern emerge.

Audience intimidation is real and it can be scary. Mark Schaefer suggests you only have one option to defeat your fears!

There is an invisible scaffold holding a personalized brand reality in place. How do we break through?

Asking this single question might be the key to bringing new lift to your marketing.

Asking for help seems like a foreign idea for a brand but there is power in involving customers in the journey.

Online customer experience is the new word of mouth marketing. Is this part of your strategy?

Purpose-driven marketing is among the hottest topics right now and it is entering a new phase of urgency.

A bold conversation with Author Tom Peters revealed an insight about content marketing success.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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