Rise Above the Noise.
Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Sure, AI is coming for our jobs. But I expect ther will be at least for areas of human dominance in the AI Era.
In uncertain times, here are three marketing truths to hold onto.
For more than 15 years, I’ve given away my content for free. Is it time for a pivot and make a steady income from Substack?
My friends are losing their marketing jobs as companies opt for the AI Easy Button. But as we cut costs, we might be missing out on the future of our companies.
It’s never been more difficult to become the signal against the noise in our digital content world. But there is a way to overcome this new wave of Content Shock You will need to think like an artist.
Mark Schaefer beat the odds by hosting a podcast continuously for 13 years. In his final show as host, Mark tells the inside story of the The Marketing Companion — the world’s most entertaining business podcast.
Target was lined up to create a great customer success but turned it into a word-of-mouth marketing fail, according to expert Sarah Neely.
While most content success has been determined by audience size and engagement, a new “attention equation” looks at consumer focus and commitment to drive marketing value.
Marketing is a wonderful career that changes the world in positive ways. But indirectly, it is contributing to some of the world’s biggest problems. It’s time to start a conversation about ethically-sourced marketing.
A round-up post of thoughts on marketing and beyond, including why text matters so much to AI platforms.
It seems like every marketing conversation swirls around the latest AI tool, the newest social channel, or some fresh “growth hack” promising overnight results. But let’s not overlook some of the “OG” marketing fundamentals!
LinkedIn engagement has been a key strategy to building credibility, authority, and visibility. But an algorithm overhaul just turned the social media marketing world upside down.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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