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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Organic reach is down. Content shock is up. What are the most reliable content channels to connect to your customers?
Is blogging dead? No, but the state of online publishing is shifting, dramatically. Mitch Joel and Mark Schaefer explore the future of blogging
If you work in B2B, it’s likely that LinkedIn is very important to you. But have you tried LinkedIn ads? Here are five ways to make them work.
The direction of inbound leads is turning outward as the Facebook content strategy requires content on their site.

What are the most important social media platforms for business? If you want to attract an actionable audience for the least amount of effort, this post is your guide the best social media platforms.
Think digital marketing ROI is elusive? It’s time to think again as these 32 B2B digital marketing case studies provide some inspiring successes!

How to find the best media and online advertising partners for your business in today’s increasingly complex media landscape.

In this edition of The Marketing Companion, we cover the “right to be forgotten,” LinkedIn Blogging, Buyer Personas and more

I’ve become a pawn in a LinkedIn revenue machine fueled by vanity metrics and gamification instead of business networking.
Can you build influence through LinkedIn? you bet you can!
Social Media Explained will get you up to speed on social media fundamentals fast!

The most interesting insight into new social media data is what’s NOT there.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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