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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

OpenAI Founder Sam Altman made a cataclysmic prediction about the future of marketing. Author Mark Schaefer claims that AI does not mean the doom of marketing.

How do you market to young people who don’t want to be marketed to? Here are nine ideas from the RISE community!

Outdated copyright laws threaten the future of creators and creativity. Innovation is iterative and we need to celebrate that.

Let’s take a deep dive into the non-obvious social media trends that will dominate marketing considerations in the year ahead!

I love exploring and learning about communities but was shocked when I received death threats in a beloved brand’s Discord Community!

Creating a custom GPT is all the rage. Mark Schaefer and Paul Roetzer cut through the hype.

The marketing industry is creating social media addiction. In a way, that’s our job. What happens when we cause harm in the service of our customers?

Corporate generosity is expected now, but the paradox is, it can do more harm than good. Mark Schaefer and Keith Jennings discuss on The Marketing Companion.

Meme marketing is a mainstream strategy with broad legal, creative, and operational challenges

Protecting your content from AI use and misuse is a major copyright issue, but a rational perspective suggests benefits for a businesses that allows AI bots to scrape content.

Soon, we will all face a decision to cross the Milli Vanilli Line and give up a measure of authenticity to Artificial Intelligence

An AI marketing strategy is probably in the cards for most businesses. But where do you start? Mark Schaefer provides helpful tips for large and small businesses.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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