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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Here’s an example of how a shift in consumer tastes opens up a new seam of business strategy.

The essential guiding question for your brand: Are you an expert, guide, or agent?


Instagram isn’t fluff. It’s you … or should be!

Marketing innovators share qualities with artists and should embrace those qualities to succeed.

I can’t hold out for normal any more. It’s time for transformation.

Look to your origin story, legacy, and narrative to guide marketing based on values.

Strong, consistent corporate values provide a North Star to guide marketers through perilous times.

Don’t mistake our pandemic selves for our real sleves when assessing consumer behavior.

How do we modernize our marketing when a stubborn corporate culture is in the way?

200 episodes of The Marketing Companion are worth celebrating with Instagram viewing parties, UFOs and surprise gifts!

Short musings on progrss anxiety, mental health and marketing, and the usefulness of baby animals.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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