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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Creating a custom GPT is all the rage. Mark Schaefer and Paul Roetzer cut through the hype.

The marketing industry is creating social media addiction. In a way, that’s our job. What happens when we cause harm in the service of our customers?

We live in a complex world where customers long for the human touch. But in an AI-crazed world, can human marketing scale? Mark Schaefer and Dennis Yu explore the idea!

Meme marketing is a mainstream strategy with broad legal, creative, and operational challenges

Soon, we will all face a decision to cross the Milli Vanilli Line and give up a measure of authenticity to Artificial Intelligence

AI-generated content is swarming the media landscape. When the dust settles, there will be a distinct place for human content!

AI is disrupting many white collar careers but possibly none so much as marketing. This begs the question — is it still a viable career? Should you pursue a career in marketing?

The “whole self” movement is creating a lot of conversation and consternation in the workplace. Mark Schaefer and Keith Jennings examine this trend and explain how this is important to marketers.

The father of marketing Philip Kotler had some interesting insights into Peter Drucker, and claimed he was the “first marketer.”

A 2009 blog post with marketing predictions about the future turned out to be an interesting little gem.

Social media marketing is popular and important, but most people don’t consider that it is just the beginning of the process to create emotional bonds and customer advocacy.

The advantage of having a job cannot be underestimated as preparation for an entrepreneurial career. Going to college will give you the skills to start a career. But working in a corporate environment can provide the experience and resources to start a business.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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