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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Return on Optimism: Business is an act of optimism. You cannot embrace it and fully invest yourself into it without an optimistic outlook.
Blogging can support your leadership efforts in amazing ways. Here are seven ideas.
Exclusive interview with Klout Founder traces his emotional journey with his start-up
Often “corporate governance” is code for “we don’t want to change”
The Marketing Companion podcast episode covers leadership changes at Zappos, the personal impacts of Content Shock and content curation as a strategy
After corporate culture, the personnel you have in place probably are the biggest determinant of marketing success? Is it time to make a change?
New research from IBM shows strong executive desire for a social enterprise but results may be elusive
Many businesses and their marketing leaders don’t know enough about data analytics to ask the right questions that lead to insight and advantage
It’s popular to think that the wisdom of the crowds can change the world but there might be a few obstacles in the way.
What happens when simply everything about a social media strategy goes wrong? Well, at least you get a blog post about the lessons learned!

A story of a business lesson and a business skill you can use to ignite your business today

There seems to be a failure manifesto rukling the social media airwaves these days and it’s time to put a stop to it.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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