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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

In a world of ever-growing complexity, focusing on these three words may provide effective direction to any marketing strategy.

Are you stuck in a company culture focused on sell, sell, sell? Here are tips to overcome and eventually work in a world focused on human content.

To stand out today, too many are trying to be sensational or outlandish. But an alternative is to create content as an act of service that creates a legacy.

This video blew up and created the Internet’s biggest scandal in years. What marketing leadership lessons can be distilled rom the underlying issues presented in this case?

In many circles the social media ego rules. It’s hard not to be hurt when you’re left off these “lists,” but here’s a way to survive with pride intact.

Freedom is a core, human value. As stewards of responsible, digital citizenship, here are four ideas to begin the process of viewing freedom differently.

The new Luminaries podcast is devoted to discovering the secrets of digital transformation through interviews with industry technology leaders.
Do you need to be liked? That factor may be getting in the way of you becoming an effective content creator. Instead, focus on being respected

The critics poke fun at Facebook but when you consider the complexity and financial success, Facebook is doing a lot right. A look at Facebook success

A lot of people advise to ignore social media haters. But that doesn’t mean it doesn’t hurt. Here is some real-world advice about dealing with the pain.

We all want to create customer value. But do you know which of these 30 ways you are actually achieving that and how it impacts your success?

She is a janitor — who became a podcaster, author, and television show host. Can anybody become known? The answer is yes and here is proof!
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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