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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

The ethics and legal implications of Facebook and fake news is very complex. But there are three changes that can help.

An industry thought leader shares how working with micro influencers is more profitable and productive than working with brand ambassadors.

The Uprising brought together 30 marketing thought leaders. And this is what happened next.

It’s hard to find a reliable marketing consultant but following these five tips will help lead you to business success.

Great marketing builds emotion between your product and your audience. In fact that may be a key to survival in the digital world!

Influencer marketing is under attack but it will persist because it’s about to move in an interesting new direction.

Experiential marketing is becoming an essential tactic. This post explains why, with seven examples.

Brand engagement isn’t happening. At least not like consumers want. But it could and it should if companies looked up to see the real world.

The most powerful branding strategy might be found in your own experiences and stories.

Influencer lists are most often based on a Twitter feed, which is not very representative of anything.

Video everywhere is a new social strategy from Gatorade discussed on the Marketing Companion podcast.

In a world of malignant complexity, we may have to grow comfortable with marketing without forecasting or reliable measurement.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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