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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

CottageCore will be the next big lifestyle trend and Mark Schaefer and Brooke Sellas are out to prove it.

Pinterest is popular and fun but not enough content marketers are using it as part of their business arsenal.

Monetizing through Twitter, Spotify and Instagram is covered in this new Marketing Companion episode.

Evelyn Starr looks at how your company hasn’t really had control over your brand – consumers do, and they brand to survive.

A big fiberglass pig sets the stage for a very happy marketing story from Mark Schaefer.

It’s not an influencer scam. It’s popularity, and it matters.

Social media and mental health is a white-hot topic. Responsible companies need to consider the impact of social media marketing on their customer communities.

An industry thought leader shares how working with micro influencers is more profitable and productive than working with brand ambassadors.

Great marketing builds emotion between your product and your audience. In fact that may be a key to survival in the digital world!

Influencer marketing is under attack but it will persist because it’s about to move in an interesting new direction.

Marketing research is in jeopardy. A WSJ report says that people won’t respond to polls any more. What are the implications for our businesses when we can’t count on marketing research?

We create content, but content also creates us. Building an audience takes authenticity, but it can also take it away.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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