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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Millions of customers. Thousands of partners. How do you develop an enterprise content strategy that satisfies everybody? Kevin Green tells us how.
Unlocking the power of influence marketing requires a focus on relationships, not pitches

Ian Cleary is best networker I have ever met. Here are some of the secrets to his networking success
By Kerry Gorgone, {grow} Contributing Columnist Social scoring and ROI are two hot topics for marketers, and right now they’re largely separate considerations. But what

Ekaterina Walter answers the tough questions about the emergin field of advocacy marketing

The advertising money is flowing into sponsored content. Is it time for to take money for sponsored posts?
By Kate Prince, {grow} Community Member A hacker starts an online rumor about a place crash. The “news” goes viral and the airline’s stock plummets.

The cost of influence marketing tools have gone up but here are some influencer research tools to determine who is pulling their weight on the web

By Mark Masters, {grow} Community Member No one cares about how much you profess to know or how good your business is. What matters is
Is Klout the new SAT score? Should social influence scores be used in the hiring process? This corporate leader says “yes.”
Easy money from the influence marketing gravy train may jeopardize the core values that earn reader trust.
We are entering a world of increasing marketing complexity as information density explodes. Here are 10 strategies to break through.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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