Rise Above the Noise.
Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
This video blew up and created the Internet’s biggest scandal in years. What marketing leadership lessons can be distilled rom the underlying issues presented in this case?
Influencer outreach is a mix of art and science, but if you miss out on this one consideration, you may imperil your company and your brand.
Influencer marketing holds lots of potential, and also peril. Here are steps you can take to avoid an influencer marketing disaster
Marketers are supposed to build a brand. But what does the field of marketing look like in an era of consumer brand resistance?
Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.
In just five years, influence marketing has grown from Klout to a mainstream industry channel. This post shows that influencer marketing grows up
A new research report highlights the current state of B2B influencer marketing and includes six transformative industry trends.
Attorney Kerry O’Shea Gorgone offers tips for creating a contract to use when engaging in influencer marketing.
Starting a B2B influencer marketing program takes a new mindset, perhaps even a change in corporate culture. Here are some observations from an expert
Jay Acunzo shares how brands should approach working with influencers and why they should focus on attention retention, not audience size or CPMs.
Becoming an “influencer” today can mean prestige and big bucks. But when do you cross the influence line and destroy your reputation by becoming an advertisement?
When someone disagrees with an influencer, people can turn into social media piranhas. Clayton Carroll shares the how and why this happens.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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