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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Marketing is a wonderful career that changes the world in positive ways. But indirectly, it is contributing to some of the world’s biggest problems. It’s time to start a conversation about ethically-sourced marketing.

Robots, TikTok, and AI disruption dominated SXSW 2024, and annual conference of thought leadership. Here are some takeaways for marketers!

Threads is supposed to be the Twitter killer but Mark Schaefer argues that it’s on a perilous path that won’t work without a boost from the kids!

Should you fork over the bucks to become validated on social media? Dennis Yu helps us determine the ROI of a blue check mark

A 2009 blog post with marketing predictions about the future turned out to be an interesting little gem.

Companies are outsourcing their creative at a furious pace. Is this the Age of Freelance? Plus other short observations on the marketing world.

Discerning relevant marketing trends is important. Mark Schaefer and Dennis Yu take on the challenge!

The road to measurement and influencers has been rocky. It’s time to do better.

It’s a struggle to determine the best social media channel. But maybe that’s not the issue.

Web3, metaverse, content shock and the future of content marketing.

The metaverse is coming fast. How should marketers respond?

On the new episode of The Marketing Companion, Mathew Sweezey and I tackle 15 popular marketing trends in 45 minutes. Going into a new year,
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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