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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Tony Dowling of Novo Consultancy shares steps your business needs to take to be compliant with the EU’s General Data Protection Regulations.

Email marketing is second-to-none when it comes to reaching out to customers and potential prospects for sales and marketing.

Marketing automation will save any business owner valuable time. Lilach Bullock shares how you can use marketing automation to gain leads for your business.

Use these 6 (plus a bonus!) smarter marketing segmentation methods to ensure your list doesn’t get stale teams.
Low open, click-through and conversion rates? Use these three segmenting ideas (and 9 tried-and-true tactics) to get to know your prospects this year.

Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.

Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.
Here is an inside view of the strategy behind the content and the role of each platform in a comprehensive plan.

I teach at Rutgers University in New Jersey, the epicenter for many major companies in pharmaceuticals, insurance, and banking. And when leaders from these companies
There’s nothing like some good spam to start your day. It’s time for a few digital marketing rants on the latest edition of The Marketing Companion.
In a world gone mad with content proliferation, how we go to market is being transformed. Here is the future of content marketing
Seth Godin says Google is making the Internet stupid. But these soul-grabbing brands prove otherwise.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.