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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Focusing on real-time customer engagement is one of the most authentic ways to help customers feel like they’re part of a larger community.

It might seem like a good time to build an app but know the risks first.

A disruptive marketing leader thinks the future of marketing looks a lot like Netflix.

After more than a decade in the business, Mark Schaefer comments on the current state of blogging.

Content that stands out needs to be relevant, interesting, timely, entertaining — and something more!

The psychology of marketing has been upended by the coronavirus crisis. Here’s what you need to do to adjust right now.

New research reveals some surprising social media trends. Mark Schaefer and Brooke Sellas dissect new trends on The Marketing Companion.

Business uncertainty is a way of life right now, but the best leaders know how to handle it. Here are six positive steps you can take today.

Context marketing means serving people in a moment and it is business trend to watch.

The future of SEO still relies on content, but maybe not in the way you’re approaching it now.

Small business marketing is poised to win against bigger companies and brands if they connect with the current consumer culture.

Cookies have been an essential part of eCommerce strategy but it is time to evolve because the consumers always win.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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