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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Launching a Web3 creator token was perilous, stressful, and educational.

Digital campfires are a challenge for marketers as Gen Z hides from our view.

Will Web3 build a creator economy or crush it? The answer is yes.

Observations on marketing ranging from GenZ to Trevor Noah!

Discerning relevant marketing trends is important. Mark Schaefer and Dennis Yu take on the challenge!

The road to measurement and influencers has been rocky. It’s time to do better.

The business case for personal branding comes into chilling view as AI takes over content creation jobs.

Organic social media seems like yesterday’s strategy but now might be the time to re-consider it.

The content marketing arms race might be your most important strategic consideration. It’s time to revisit Content Shock.

These five pandemic consumer trends show how marketing has changed forever

I’ve been writing and thinking a lot about what goes into building a business community — which I believe is a big part of the

Speed, culture, and measurement are some of the reasons this is the most challenging time to be in marketing.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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