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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Thinking about going to SXSW? Here are the plusses and minuses of SXSW Interactive
If you look at the economic drivers of Facebook, the WhatsApp deal suddenly makes sense
Social Media Explained will get you up to speed on social media fundamentals fast!
Without question, the model of organic social media reach is crumbling. When do you pull the trigger and pay for play?
Addressing some of the primary points of dissention with the Content Shock idea
There is one business situation that might benefit from cheating. An evaluation.
In an era of “too much content” the consumer and business implications differ. Content Shock Parable

By Trent Dyrsmid, {grow} Community Member Most people are really poor at follow up … and as a result, they don’t win nearly as much
A case study in social media ethics
Bitcoin is trying to be a widely-accepted global currency. Should you try it for your business?
How do you monetize your blog? Following these fundamentals proved to be successful for Ana Silva O’Reilly
There’s this buzz going around about spending 80% of your social media effort on promotion. That is just not going to work. Here’s why.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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