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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
One Forrester analyst claims building social media community is a foolhardy endeavor. An alternative perspective.

Many companies want to establish thought leadership, but how do you know you’re getting there? Here’s one idea on measuring this elusive goal.
Mars Dorian believes the economics of blogging seems to be sliding with the lowered attention span and new content options.
Many organizations are experiencing frustration with the concept of the “social enterprise.” On paper, the prospects seem so tantalizing, but when it comes to execution,
by Mars Dorian, {grow} Contributing Columnist I live in a popular European town I like to call “Hipster-hell” — formerly known as Berlin, the capital
Here are ideas to surround your content with helpful opportunities to create more sales through blogs
Are you obsessed with web traffic? Maybe there are better online marketing metrics for your business!

Six factors determine Facebook’s dominance on the social media scene. What will replace Facebook?
In an era of increasing information density, marketers must look toward content ignition as primary strategy
Social media consolidation, Google Glass 2 and a business migration away from Facebook are among 2015 digital marketing trends
Can a stripped-down ad-free network take on Facebook? In this podcast, we explore the changing economics of social media platforms
What are the boundaries of inbound marketing? News Hubspot spurs a debate.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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