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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Pivoting my content strategy was not an easy decision, but it’s time for a change.

Consumer changes post-pandemic might dictate radical new marketing strategies.

Could Live Commerce be the next big social media mega-trend?

Strategy development used to mean months of research but today it might be being in the moment.

Brand apologies can make us cringe. Is there a way to apologize to customers that feels authentic and, well, human? Yes. Here’s how.

Your personal brand can drive success. But the effort usually fails for one reason.

Audience intimidation is real and it can be scary. Mark Schaefer suggests you only have one option to defeat your fears!

Online customer experience is the new word of mouth marketing. Is this part of your strategy?

It’s easy to overthink marketing with all the overwhelming options out there. Here’s a case study to help you simplify!


Sure, experiences are important but customer outcomes matter more.

Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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