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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
I’ve been researching and thinking about the psychology of the social web and our Internet relationships. There are many common psychological techniques you can use
? I had a chance to catch up with Dino Dogan, an irreverant blogger, co-founder of Triberr, and one of my most consistently interesting Twitter
Social media consultants urge companies to start a conversation with customers. Most customers don’t want a conversation, though. Too much engagement.

Business success is built on empathy. Are we losing this ability?
Community Week Post by Natasha Gabriel Sigh … yes … BIG sigh. I have had quite an interesting experience with a vendor — [note I
A {grow} Community Week contribution by Leo Widrich It seems that every web marketer is obsessed with traffic. Massive traffic. But as I’ve become immersed
It’s time to step up and address one of the great myths pervading the social web — that an essential best practice is decentralizing social media
A guest post by David Lifson … Small business owners. They’re an impressive group that must handle every element of their operation – from accounting
Have you heard of Empire Avenue? It seems to have caught fire and is the latest social media blog-darling. In short it’s networking, gaming, aggregation
I met my new friend Jeff Reed through a LinkedIn group. Jeff works as a wealth adviser for a large national company but has been
Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job
Forget your marketing PLAN? Have I gone MAD?? Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized
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