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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Does the customer journey even exist any more? A new book says “yes” and that marketers need to be the architects of the customer experience

Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.

The complexity of the customer journey has created a dark funnel for marketers. Luckily, emerging technology can help.

Mars Dorian built a network and client base by becoming a “web missionary.” The key to success is setting your knowledge free

I teach at Rutgers University in New Jersey, the epicenter for many major companies in pharmaceuticals, insurance, and banking. And when leaders from these companies

This case study shows how business success is found though leveraging profitable marketing niches.

A true story about how a twitter exchange with Shutterstock’s CEO changed the way I think about customer service

How do the top brands keep close to their customers? Does value from your content come from traffic, or trust?

New reports show that information density is causing competitive issues for even the best-known content creators on the web. Content shock is here.
Branding, engagement and the transformation of Facebook are some of the marketing lessons we are discovering this year

It’s a noisy world out there but maybe the human touch is what you need to cut through the clutter. A social media engagement case study

What is the ROI of content marketing and social media? Finally, here is an explanation that can help unravel the mystery of content marketing measurement.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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