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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

There’s lots of lovin’ and hating going on over Pokemon Go, but underneath it all we can discover the very heart of marketing

Mars Dorien shares three business tips he has learned from personal experience to help make the second half of your 2016 count.

Chad Pollitt explains how the sales funnel we’ve all known is still relevant and not dead as some experts would lead you to believe.

Snapchat engagement levels makes the platform a red-hot target for brands. But is it real and sustainable?

There is a big change going on in the way consumers are communicating. Are private media channels a signal of a post social media era?

How using your instincts can help keep your business relevant in an ever-changing, fast-paced world.
Market networks are transforming the way small service providers are connecting to customers.

Your most passionate fans are the key to driving economic benefits on the web. This is your Alpha Audience.
Low open, click-through and conversion rates? Use these three segmenting ideas (and 9 tried-and-true tactics) to get to know your prospects this year.
Ger van der Buijs’ theory of “Customer Flow” for creating engagement

Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.

Unbranded content might seem risky and weird but it may also provide an exceptional marketing opportunity in an information-dense world
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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