Receive my best posts on marketing and strategy, delivered to your inbox, free with no strings attached!
You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Unbranded content might seem risky and weird but it may also provide an exceptional marketing opportunity in an information-dense world

Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.

Compared to the media industry, most businesses are FAR behind keeping up with content marketing change. Here are five ideas to keep pace

I teach at Rutgers University in New Jersey, the epicenter for many major companies in pharmaceuticals, insurance, and banking. And when leaders from these companies

Sponsored content is the hottest monetization strategy on the web. But what are the strategic implications of renting out your trust?

A true story about how a twitter exchange with Shutterstock’s CEO changed the way I think about customer service

Want to have a little fun and find some marketing inspiration today? Here are 25 pearls of social media wisdom

New reports show that information density is causing competitive issues for even the best-known content creators on the web. Content shock is here.

Research shows that people are skimming your messages and clients are not reading your emails. A strategy to overcome the problem
Real time marketing is one of the hottest trends around but it is also one of the most difficult tricks to achieve in business
Many organizations are experiencing frustration with the concept of the “social enterprise.” On paper, the prospects seem so tantalizing, but when it comes to execution,
Seth Godin says Google is making the Internet stupid. But these soul-grabbing brands prove otherwise.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.